TV advertising

Campaign of the month: KFC partners with Cheetos

Cheetos mascot Chester becomes the first brand icon to portray KFC’s famous founder

KFC has teamed up with Cheetos to promote its new Cheetos Sandwich available this month. An animated Colonel Chester, Cheetos’ mascot, stars in KFC’s TV ads and in its social media campaigns to promote the new sandwich. Chester is the first brand icon to portray KFC’s famous founder, Colonel Harland Sanders. "The combination of these…

Brand | TV advertising

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