Caesars eyes college football gains with Fiesta Bowl partnership

Operator’s newly relaunched sportsbook inks first-of-its-kind fan engagement sports betting deal

Caesars Entertainment has agreed a first-of-its-kind multi-year strategic sports betting and fantasy partnership with the organisers of the Fiesta Bowl college football game. The multi-layered alliance will focus on fan engagement, the organisation’s year-round events, and expanding sports gaming and education in Arizona. As part of the deal, Caesars will host new fan lounges within the…

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