Content marketing

Bwin seals Press Association content marketing deal

UK's national newswire will provide a range of exclusive content incorporating odds from the GVC-owned brand

GVC Holdings-owned bwin has struck a content marketing deal with the Press Association (PA) to offer a variety of the newswire’s exclusive news stories and content to its customers. The deal will see PA journalists write bespoke content for the brand’s website each week, including text and video stories focused on match previews, quizzes and…

Bwin | Content marketing | GVC | Press Association