BoyleSports strikes Birmingham City sponsorship deal

Irish bookmaker builds on UK retail launch with the Blues’ “biggest deal in a decade”

Irish bookmaker BoyleSports has agreed a deal with Birmingham City to sponsor the Championship club until the end of the 2020-21 campaign. The agreement, reportedly Birmingham’s biggest sponsorship deal in more than a decade, will see the BoyleSports logo adorn the front of the men’s team playing kit and replica shirts. The operator is also…

Birmingham City | BoyleSports | Football | Leon Blanche | Shirt sponsorship | Sponsorship | Sports betting