BoyleSports inks two-year extension to Birmingham City shirt deal

Irish bookmaker strengthens presence in Midlands with new deal for Championship club

BoyleSports has put pen to paper on a two-year extension to its front-of-shirt sponsorship deal with Championship club Birmingham City. The extension will see the Irish bookmaker retain its branding space on Blues’ shirts and at the club’s St. Andrew’s home ground. The pair originally joined forces in June 2019 on an initial two-year deal,…

Birmingham City | BoyleSports | Football | Shirt sponsorship | Sponsorship