Regulation

BGC report: Minors’ exposure to gambling ads plummets 97%

Trade body-commissioned study finds 1.7 billion reduction in views of gambling ads amid whistle-to-whistle ban

The voluntary “whistle-to-whistle” advertising ban around live sport has reduced children’s exposure to gambling advertising by 97%, according to a new report commissioned by the Betting and Gaming Council (BGC). The BGC-backed study carried out by Enders Analysis found that the number of gambling ads viewed by under-18s during live sport reduced from six adverts…

Betting and Gaming Council | Data | Football | Michael Dugher | Regulation | TV advertising

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