TV advertising

BGC members agree voluntary TV and radio ad ban during Covid-19 crisis

Leading UK operators agree to cease above-the-line marketing for six weeks from 7 May

Betting and Gaming Council (BGC) members have voluntarily agreed to remove all TV and radio gambling ads for six weeks in response to the coronavirus pandemic. The new agreement will begin on 7 May and will remain in force until 5 June at the earliest. The blackout will apply 24 hours a day, seven days…

Betting and Gaming Council | Michael Dugher | TV advertising | UK