Betway onboards GiG Comply tech

Online operator taps marketing compliance tool as it ramps up responsible gambling strategy

Gaming Innovation Group (GiG) has put pen to paper on an agreement to supply online operator Betway with its marketing compliance tool, GiG Comply. Betway will tap into the GiG Comply tool which will allow the operator to set bespoke criteria and parameters to scan and check affiliate web pages. The Comply tool scans thousands…

Affiliate marketing | Betway | Compliance | Content marketing | Gaming Innovation Group | GiG Comply | Strategy