Betway lands Atlético Madrid global partnership

Operator expands commercial portfolio after inking two-year deal with reigning La Liga champions

Betway has secured a two-year global partnership deal with Spanish football giants Atlético Madrid. The tie-up means the online bookmaker will become the club’s official sports betting partner. The Super Group-owned operator will be allowed to display pitch-side branding via LED advertising boards for both domestic and European competition at the club’s Wanda Metropolitano home stadium.…

Betway | Football | La Liga | Spain | Sponsorship | Strategy