BetVictor launches proprietary marketing platform

In-house developed RAMP tool aims to boost customer interaction with personalised promotions

BetVictor has launched a new in-house developed customer retention tool, RAMP, standing for Real-Time Automated Marketing Platform. According to the firm the solution is designed to drive more effective interaction with customers and offer real-time personalised promotions via email, SMS and push notifications. RAMP will allow BetVictor to analyse customer trends and behaviour to create…

BetVictor | CRM | Launches