Better Collective heads home for Danish acquisition

Affiliate firm acquires Xperten Ltd and Xpert Ltd to boost sports betting presence in its native market

Better Collective has strengthened its presence in Denmark after purchasing sports betting affiliate brands Xperten Ltd and Xpert Ltd. The acquisition will boost affiliate activity in the firm’s native Danish market, where the prominent X brands have built up a loyal user base since being founded in 2006. The firm said Xperten Ltd and Xpert…

Better Collective | Denmark