Better Collective continues M&A drive with SportFreunde acquisition

CEO Jesper Søgaard says firm is “moving full steam ahead” with its M&A strategy after completing its second acquisition of 2017

Better Collective has completed its second major acquisition of 2017 after signing a deal to buy the owner of Austria-based affiliate SportFreunde for an undisclosed sum. The acquisition will see the company assume control of SportFreunde’s complete portfolio of affiliate sites, including and, as Better Collective aims to expand its presence in Germany.…

Affiliates | Better Collective | Jesper Søgaard | SportFreunde