Social media

BetStars hires Wayne Bridge to kick off ‘Big Call’ campaign

Snooker legend Stephen Hendry also signed up to join the Amaya-owned sportsbook’s social media video strategy

BetStars has hired former England international footballer Wayne Bridge to kick off the Amaya-owned sportsbook brand’s new ‘Big Call’ marketing campaign. Bridge is the first of a series of ambassadors to join the new social media video campaign, with snooker legend Stephen Hendry the next sportsperson to be put on the spot ahead of the World…

Amaya | BetStars | PokerStars | Social media | Video marketing | Wayne Bridge