Betsson strikes Swedish Hockey League sponsorship extension

Malta-headquartered operator becomes the exclusive betting partner of SHL through three-year deal

Betsson today agreed a three-year extension to its sponsorship of the Svenska Hockey League (SHL) in Sweden. The new deal will see the Malta-headquartered operator become the exclusive betting partner of the league, which Betsson also sponsored last year. Betsson said the partnership will deepen its commitment to the league by offering brand exposure and…

Betsson | Jesper Svensson | Sponsorship | Sweden | Swedish Hockey League