Content marketing

Betsson kickstarts Swedish-facing Euro 2020 content campaign

Sports betting operator puts spotlight on Resultattipset fantasy prediction game as well as YouTube and podcast marketing

Betsson Group has launched a new Swedish-facing advertising and social media campaign targeting Euro 2020 bettors. The campaign, known as ”Hela Sveriges Arena” [the entire Swedish arena], includes a 30-second TV advert which features two teams of people from different occupations coming together in a packed football stadium. It focuses on promoting Betsson’s free-to-play…

Betsson | Content marketing | Euro 2020 | Football | Sports betting | Sweden | YouTube