Betsson hails Copa America sponsorship as world reacts to Messi victory

Lionel Messi dropped to his knees in tears after securing first major trophy for Argentina in front of Betsson-branded LED board

Betsson has celebrated the success of its regional sponsorship agreement with CONMEBOL following the conclusion of the 2021 Copa America. The activation had been a long time coming for the Stockholm-listed operator, which first opened discussions with the South American football association before the original tournament – scheduled for 2020 – was postponed due to the Covid-19…

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