TV advertising

Betsson appoints Hearts & Science for European marketing push

Nordic operator hands European marketing portfolio to London-based Omnicom subsidiary after competitive pitching process

Betsson AB has appointed Omnicom subsidiary Hearts & Science as its new European media and marketing lead after a competitive pitching process. Betsson becomes Hearts & Science’s first pan-European client and the Omnicom agency will manage global media strategy, programmatic and media buying for Betsson in a string of international markets. Hearts & Science’s brief…

Betsfae | Betsson | Omnicom | Sweden | TV advertising