Betsafe revives UK marketing push amid RaceBets migration

Betsson shifts racing brand’s marketing spend to Betsafe to showcase enhanced sports betting portfolio

Betsafe has kickstarted its UK marketing efforts once again after migrating niche horse and dog racing brand RaceBets onto the site. Parent company Betsson made the decision to pull Betsafe’s marketing budget out of the highly regulated and ultra-competitive UK market back in 2018 in favour of more lucrative territories, despite having previously signed major deals with…

Betsafe | Betsson | Horseracing | RaceBets | Sponsorship | Strategy