BetMGM inks US marketing partnership with Borussia Dortmund

Entain joint venture becomes first US sports betting firm to partner with a Bundesliga club

BetMGM has agreed a deal to become the exclusive regional US partner of German football giants Borussia Dortmund. The marketing-led partnership will see BetMGM gain rights to player imagery and team logos, as well as additional marketing assets. BetMGM will also release exclusive sign-up offers for Dortmund fans, along with access to co-branded content on…

BetMGM | Entain | Germany | Sponsorship | US | US sports betting