Betfred sharpens CRM focus with OtherLevels partnership

UK bookmaker to implement new communication tools including push messaging and targeted live odds

Betfred has moved to boost its CRM capabilities by extending its partnership with digital marketing platform provider OtherLevels. The deal will see Betfred take on the supplier’s complete portfolio of player engagement services, including app and web push messaging, interstitials, and inbox communications. As part of the service, OtherLevels will utilise web push to create…

Betfred | CRM | OtherLevels