Betfred develops US content strategy with The Game Day sponsorship

UK bookmaker will promote flagship shows Take the Points and Ride With throughout the 2021-2022 NFL season

Betfred Sports has partnered with the NFL sports betting media outlet The Game Day to sponsor two of its flagship shows in Take the Points and Ride With. These programmes will lead The Game Day’s full weekly line-up of NFL content and programming throughout the 2021-2022 campaign. “This is a great brand to partner with…

Sponsorship | Sponsorship | The Game Day