Regulation

Betfred avoids ASA ban for online bingo ad

The UK operator’s bingo-focused TV short gains support from the ASA and Clearcast despite single complaint

Betfred has been cleared by the Advertising Standards Authority (ASA) for a bingo TV ad that received a single complaint for “normalising gambling”. The TV advert, broadcast on 20 January, showed a woman in the bath, a man preparing a meal and another woman exercising, all while playing online bingo on their mobile phones. The…

ASA | Betfred | Bingo | Regulation | TV advertising

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