Betfair embraces brand-led marketing with new series of short films

First part of Serial Winners series looks at success of national hunt trainer Paul Nicholls

Betfair has debuted the first part of a new series of short films delving into the reasons behind the success of its brand ambassadors. The first part of ‘Serial Winners’ was released this week with a look at 11-time Champion National Hunt trainer Paul Nicholls, who has trained over 3,000 career winners. The nine-minute clip sheds a…

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