TV advertising

Betclic targets young punters with rap-inspired campaign

French operator recruits hip-hop star Sofiane for ‘No Bet No Game’ campaign

Betclic has enlisted the help of French rap sensation Sofiane to boost its ‘No Bet No Game’ marketing campaign. The campaign was kick-started in February when the operator’s sports betting slogan appeared on more than 12,000 bus stops across the country. The campaign has gained further attention in April after the operator unveiled a TV…

ARJEL | Betclic | France | TV advertising