Regulation

Belgian regulator calls for blanket ad ban over “omnipresent” gambling advertising

Regulator claims Belgian punters are “one click away” from gambling and slams football clubs over excessive promotion

The Belgian Gambling Commission (BGC) has called for a total ban on advertising by sports betting firms following operators’ “omnipresent” marketing during the Belgian football league play-offs. Prohibition of football club sponsorships involving gambling brands, as well as restrictions on the maximum percentage of public spaces that can be taken up by gambling advertising, are…

Belgium | Regulation | Sponsorship | TV advertising

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