Content marketing

Associated Press to exclusively showcase FanDuel odds in sports coverage

US giant’s odds will be integrated into AP game previews and sports stories in exchange for a regular fee

FanDuel has agreed a deal to become the exclusive provider of sports betting odds across the sporting coverage of global news agency Associated Press (AP). The agreement, which was first reported by media outlet Axios, will see the US operator provide an undisclosed payment to AP for the exclusive right to integrate odds on all game…

Associated Press | Content marketing | FanDuel | Flutter Entertainment | US | US sports betting