Regulation

ASA reverses Sky Bet ad ban ruling

Independent reviewer dismisses complaint that suggested ad was “irresponsible” in emphasising the role sporting knowledge plays in betting

The Advertising Standards Authority (ASA) independent review panel has overturned a previously-imposed ban for a Sky Betting and Gaming ‘Request A Bet’ advert. The ad, which featured Jeff Stelling, urged punters to “Spark your sports brain and roll all the possibilities into one bet” and featured the slogan: “How big is your sports noggin?”. In addition, a…

Advertising Standards Authority | Flutter Entertainment | Regulation | Sky Bet | TV advertising

Latest