Content marketing

Admiral links up with Genius Sports Media to drive sportsbook marketing ads

Genius will produce real-time marketing campaigns across operator’s European sportsbook brands

Admiral Group has partnered with Genius Sports Media (GSM) to provide a series of live data-powered sportsbook marketing campaigns. The pan-European operator’s mandate for Genius is to produce various acquisition and retention campaigns across European sports betting markets. These campaigns, which will be designed by the GSM in-house creative team, will incorporate live odds, odds…

Content marketing | Marketing | Sportsbook | Technology