Content marketing

888 inks new CRM partnership with BlueRibbon Software

Operator’s 888casino platform to benefit from start-up’s specialist marketing services

Gibraltar-based 888 has partnered with marketing services provider BlueRibbon Software to provide an ‘enhanced gaming experience’ across its 888casino platform. The deal will see 888 utilise BlueRibbon’s B2B marketing platform to drive traffic and improve user experience, including the start-up’s personalised jackpot software. The integration includes tools such as the jackpot widget, which allows players…

888 | BlueRibbon | Content marketing | Marketing | Strategy