32Red to sponsor GGG/Canelo world championship bout

Kindred Group’s casino brand partners with BoxNation for middleweight clash in Las Vegas

32Red has announced a deal to sponsor the middleweight world championship fight between Canelo Alvarez and Gennady “GGG” Golovkin in partnership with BoxNation this Saturday. The brand, which was recently acquired by Kindred, will feature heavily in BoxNation’s coverage of the Las Vegas clash. Gerry Murray, director of brand and acquisition at 32Red, said: “Canelo…

32Red | Sponsorship | TV advertising