1xBet adds Liverpool deal to sponsorship portfolio

Russian operator partners with Premier League runners-up ahead of the 2019-20 football season

Russian betting operator 1xBet has agreed a multi-year deal to become the official global betting partner of Premier League giants Liverpool. The operator will use the new partnership to increase brand awareness within its key global markets, through stadium branding at Anfield and branding on Liverpool’s digital and social platforms. 1xBet will also gain access…

1XBET | Alex Sommers | Liverpool | Premier League | Shirt sponsorship | Sponsorship