12Bet boosts player conversion with Optimove’s marketing platform

Operator signs up to Optimove’s relationship marketing hub to increase player conversion and retention rates

12Bet has become the latest operator to sign up to Optimove’s marketing platform in an effort to increase customer conversions and retention rates. The Asia-facing operator joins the likes of GVC, Superbet and Lottoland in using the relationship marketing hub service to improve player communications through its AI-powered multi-channel solution. Optimove uses a science-driven approach that embraces…

12BET | Optimove | Technology