TV advertising

YouGov: Paddy Power’s polar bear controversy helps its Ad Awareness rocket

New data from YouGov reveals which operators got the most marketing cut-through during the World Cup

As the dust settles on another memorable World Cup tournament, it’s a great time to assess which betting brands achieved the greatest cut-through with their marketing efforts over the past month or so. While England has once again won back the hearts and minds of the nation, helping pubs up and down the country feel…

Paddy Power Betfair | TV advertising | World Cup | YouGov

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