TV advertising

William Hill and the switch to brand-led marketing

Does William Hill’s latest ad campaign suggest an industry about to make a big shift towards a brand led future?

For as long as there has been an egaming industry, marketing executives have talked of the shift to brand-led strategies. And the industry has sat, listened and continued to pour money into direct-response digital. It’s an area where theory has significantly run ahead of practise so far, and it makes William Hill’s new ad campaign all…

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