Why Paddy Power is backing the underdog

Paddy Power’s head of PR, Lee Price, discusses the Irish operator’s sponsorship of the alternative World Cup as well as the headline-grabbing Beat the Drop product

The CONIFA World Cup, an international football tournament for nations unaffiliated with FIFA, the sport’s global governing body, shot to prominence in June after being held across London. The competition was staged one month before the official FIFA World Cup kicked off in Russia, and the event gained a huge amount of media attention, largely…

CONIFA World Cup | Interview | Paddy Power | Paddy Power Betfair | World Cup