Why did gambling operators ignore the Women’s World Cup?

As the biggest brands on the planet capitalised on a sensational summer tournament, betting operators were nowhere to be seen. But why?

One month into the new Premier League season and the 2019 FIFA Women’s World Cup seems like a lifetime ago, but the tournament is likely to live on in the minds of marketers. The event was huge from a brand perspective, and the innovative marketing campaigns during the competition helped to ignite a cultural shift…

Alexis Zamboglou | Dave Walton | FIFA World Cup | Forza Football | Ladbrokes Coral | Nike | Strategy