Why brand awareness in search is so important

In the final of a three-part series, Panoptic Media shares its data around gambling search trends in the UK

Gaming operators, and indeed igaming affiliates, are taking brand awareness evermore seriously. From the voice of Ray Winstone in bet365's adverts to OLBG's sponsorship of the Mares Hurdle at Cheltenham (up until this year), over to Better Collective (BETCO) floating on the Stockholm Stock Exchange - brand coverage, PR (both online and offline), and getting…

Brand | Data | Panoptic Media | SEO