What does the lifting of the ban mean for operators’ ASO efforts?

Now that operators can promote their apps and drive installs through Google Play Store, it has brought app store optimisation (ASO) into sharper focus. Julian Rogers reports

Words by Julian Rogers For seven long years, betting companies were firmly shut out in the cold as Google resolutely denied their real-money gambling (RMG) apps access to its Play Store. So when news broke in July that the tech giant was suddenly laying out the welcome mat for Android betting apps in the UK,…

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