Social media

Twitter in transition

The social media giant is trialling an auto-promotion subscription service to drive user growth and increase ad revenue, but will it work?

Twitter is going through a transitional period. The social media giant recently announced underwhelming earnings Q2, zero user growth and a downward slide in advertising revenues. And while competitors Facebook and YouTube make a killing on video ads, Twitter has been left scratching its head, wondering how to monetise a platform still used by 328…

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