To license or not to license: making the case for regulating UK affiliates

As the UK government pledges to conduct a review of the Gambling Act, there have been calls for the role of affiliates to be probed and a licensing framework introduced. So should affiliates be regulated, and just how important are they to UK operators in 2020?

When chiefs from five leading UK operators were grilled by the House of Lords select committee on 4 February regarding the ‘social and economic impact of the gambling industry’, the role of affiliates and affiliate marketing in the online gambling ecosystem cropped up. More importantly, the thorny issue of whether affiliates should be licensed was…

Affiliates | Gambling Commission | GVC | Kenny Alexander | Paddy Power Betfair | Regulation | Strategy | Tom Galanis | UK Government