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The power of live streaming

Whether it’s broadcasting betting previews on Facebook Live or screening poker games on Twitch, live streaming is a powerful marketing weapon. EGR Marketing examines how real-time content is driving social audience engagement

Words by Julian Rogers When Austrian skydiver Felix Baumgartner leapt from his space capsule 24 miles above earth and hurtled at over 800mph towards New Mexico’s desert, the daredevil stunt smashed records – including live streaming. More than eight million people concurrently tuned in to watch his nine-minute freefall live on YouTube, which was a…

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