The month in marketing: Burger King turns its back on plastic as KitKat goes premium

A round-up of the latest news and insight from the global marketing sector

Burger King bins off plastic toys Burger King has kicked off an initiative to remove plastic toys from its kid’s meals in the UK as well as melting down unwanted plastic toys for recycling. The restaurant’s new sustainability initiative ‘The Meltdown’, led by agency Jones Knowles Ritchie, will see all plastic toys removed from…

Burger King | Campaigns | H&M | KitKat | Nando's | The Guardian