The month in marketing: Budweiser poaches Sergio Ramos as Churchill’s nodding dog is reborn

A round-up of the latest news and insight from the global marketing sector

Chelsea taps into Bollywood with latest signing Chelsea has recruited Bollywood actor Arjun Kapoor as its brand ambassador for India. The Premier League club wants the Kapoor, who is also a Chelsea fan, to lead the club’s India fan engagement initiative in a series of talk shows featuring Blues fans in India. The programme…

Budweiser | Burger King | Campaigns | Chelsea | Churchill