Switching channels: Is the launch of Sky Sports Racing a game changer?

Can the new channel live up to the hype and does the increasing fragmentation of TV coverage stymie racing’s attempts to appeal to casual sports fans?

Horseracing is the UK’s second biggest spectator sport (after football) with nearly six million racegoers flocking to tracks up and down the country every year. Of course, though, many of these visitors are mainly there to simply enjoy a day out at the races, which is why TV coverage has an ever-important role to play…

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