Social media

Social Media Tracker: how have sports betting operators adapted their social media content during Covid-19?

In a series of monthly articles, Crystal Content looks at how sports betting operators have approached their social media strategy during the coronavirus pandemic

Covid-19 has affected the lives of many people with some industries being hit harder than others. For those in the online gambling industry, it was noted that there was a decrease in sports betting revenue due to cancellation of live sports. Of course, this did allow operators to focus more on the promotion of online…

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