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Social Media Tracker: How can operators use Euro 2020 to boost engagement on social media?

In a series of monthly articles, Digital Footprints looks at the opportunities that the rescheduled Euro 2020 brings and how operators can use it to boost engagement and drive sales

For any sports betting operators, large sporting tournaments like the Olympics, Wimbledon and the UEFA Euro matches can be extremely useful for driving profit. Even those who don’t typically engage in sports or place bets like to get involved in some of the larger tournaments and so there are a lot of opportunities. Operators typically…

Customer engagement | Digital Footprints | Digital marketing | Euro 2020 | Gala Bingo | Social media

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