Social media

Social Media Tracker: How are social media giveaways being used by operators to drive engagement in 2020?

In a series of monthly articles, Crystal Content looks at how effective social media giveaways are at driving customer engagement

For casino operators in the UK, social media content needs to be carefully curated. It needs to both align with the UKGC’s guidelines and be engaging enough that players will take note of it. Simply posting updates of the same games and weekly promos just doesn’t get players itching to click through to the site.…

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