Social media

Social Media Tracker: How are operators using relatable content to engage with players?

In a series of monthly articles, Crystal Content looks at how operators can use relatable content on social media to increase engagement

In the igaming industry, operators typically follow trends in order to engage with their audience and drive traffic back to their site. Social media is a powerful tool but only if it is used properly. Yes, you can use branded graphics to promote offers and odds but is this kind of content really going to…

Crystal Content | Customer engagement | Paddy Power | Social media | Social media

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