Social media

Social Media Tracker: Are social media competitions a useful tool for driving engagement in the igaming industry?

In a series of monthly articles, Crystal Content looks at how social media competitions are driving customer engagement

In a world where social media is one of the most useful tools in relation to marketing, many igaming brands are trying out new things to drive their engagement. While there has been a strong focus in the past on video content which was seen as the ‘next big thing’ in social media, some brands…

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