A new dawn at Sky Sports Racing

As punters come to terms with At The Races’ transformation into Sky Sports Racing, is the channel right to make casual sports fans a priority ahead of hardcore racing bettors?

Television coverage of horseracing underwent a seismic shift at the turn of the year. From January, the two satellite channels that broadcast every single race in Britain and Ireland, Racing UK and At The Races (ATR), rebranded as Racing TV and Sky Sports Racing respectively. Racing fans were plunged out of their comfort zones as…

At The Races | Horseracing | Launches | Sky Sports | Sky Sports Racing | Sky TV